Whether you are a blogger or a small business owner entering the blogging world, I have two words for you – editorial schedule. If you’ve had had that second where you sit down to the computer screen and literally have absolutely no clue what you are going to right about? Yep, winging it.
You will truly thank me after this post.
Without a plan, you aren’t able to really plan out and visualize your plans for content which is a must for strategic plans. Creating an editorial schedule will really help reduce the stress of coming up with fresh idea but it will also help you really brainstorm more because you won’t waste time on writers block and sitting at the computer for hours thinking about what you will write today. Plus, there are some serious benefits to and editorial schedule from a big picture standpoint.
The first thing I would suggest doing when planning your editorial calendar is start jotting down ideas in advance. You can download this FREE Weekly Content Planner Notes printable to help you get ideas flowing. Keep in mind your main object for your blog. Later this week I will be sharing an example of a blog schedule so that will help you your planning too! In the meantime, here are a few tips to get your creativity sparking.
- Start jotting down ideas. Creating a running list of 20-25 ideas and take those ideas and turn them into posts. Once you have your ideas in place you can decide on when you want to launch the new content and get it scheduled.
- Make sure you take a look at your social media and website insights to see if you have patterns of a good few dates/times for posting. Yes, this goes for blog posts too! You have to be strategic about when you are sharing them on social media so your followers are more engaged in your content.
- Make sure you are always studying your content to see just what posts are bringing in the most traction. At this point, you can revise your editorial calendar to make sure you are bringing the content to your site that your audience wants to read.
- An editorial schedule helps you create plans ahead and make sure all of your content reflects your brand.
If you are a small business, you will need to plan ahead for your content when plugging products and scheduling sales. When you sit down to write a blog post you will know exactly what you need to be working on that day, week or month. At cupcakeMAG, we have our editorial schedule planned out months in advance. It’s the only way to stay organized because you will need to remember to plan out your social media too. It truly gives you the chance to write quality posts and brainstorm the future!
So how do you set up an editorial calendar? It’s easy. I promise!
You have two options. You can do it visually or you can do it the old fashioned way. I for one love being able to write things down and cross things off my list so I’m an old fashioned gal however, I also LOVE Google Calendar because I can share it with my assistants and my director of advertising at cupcakeMAG is able to fill it up for us and it syncs to my phone so I know whats going on each day. If you are into a simple spreadsheet Google Sheets may take a few extra minutes to set-up but it’s a great free resource for editorial planning. However, for my personal site here, I use a pretty little binder I purchased at Target and these amazing free printables I’ve made for you!
Happy Content Planning!