Oh, Pinterest! How I love you..my love.
Believe it or not, Pinterest is one of the most important social media platforms for a creative entrepreneur. Whether you are running a small shop, promoting a line of graphic tees, a blogger or a service based company. Pinterest should be your best friend. I have clients that see over 30K views per month to their shop from Pinterest. I, over at cupcakeMAG, see over 300K views from Pinterest alone. Pinterest is one of the fastest growing social media platforms and it’s the best place for you to put your content and products. With that said, I know so many are completely lost when it comes to Pinterest so I wanted to share ALL of of my tips that I know work for Pinterest with you.
- Make sure your boards are brand specific. Clean them up, and verify your account – make sure it’s a verified business account! If you have a personal account, just make it a business account. It’s easy-peasy!
- Rich pins are an absolute must. You can read all about them here! Do this now. It can take 10 minutes to 24 hours however, you will get approved quickly.
- How many boards do you need? No more than 100! Don’t freak out. If you have more than a 100, just clean things up and try to get them down to 75-100 boards max.
- Don’t have time to pin? Don’t freak out love! Schedule your pins away so you can focus on other things! Pinning can take time. I get it! You always want to make sure you are using a scheduler that is approved by Pinterest. I want to make sure you are safe so check those partners out here. Tailwind is absolutely amazing! It selects the best time to pins and really is almost like your virtual assistant in the Pinterest world.
- Add more boards for a subject that is viral. For example, if you are a blogger that has a hot DIY project based off closet organization, create a board around that viral pin.
- Make sure you are checking your analytics. It’s so important!
- Consistent pinning is key! You have to be consistent. So whether you pin 30-40 times a day or all in one day, once a week just make sure you are consistent with pinning.
- Always remember to do the 50/50 rule when it comes to Pinterest. Pin 50% of your content and 50% of others content.
- Use secret boards for personal boards. This way you don’t use followers and you can pin your heart out for things that aren’t relevant to your brand. This is also a great way to clean up your Pinterest boards too! You aren’t deleting a board, you are just making it secret.
- Specific board titles are the best! Make sure you are utilizing SEO when using key terms for your board titles.
- Always have bloggers, friends, etc. pin — get everyone pinning! even customers. offer 10% off if they pin 10 images from your shop. pinterest has over 80 million users globally — take advantage of them!
- Optimize your biz name! don’t just make it “Wrenn Jewelry”. You don’t just want only your branded name for your account — you loose out on people searching for them with other terms so you want to add a descriptive keyword that you would want to be associated and add that to the end of your business name to increase the changes of your biz account on Pinterest being found through a search for Pinners. So a GOOD example would be “Wrenn Jewelry — timeless, handmade, druzy jewelry”
- Pin-able images. think to yourself when you are creating some images just to be used on Pinterest. Would I pin this? Let me know if you’d like some examples, happy to share some inspiration!
- Convert your personal page to your biz page if you haven’t already! Make sure it’s set-up for a biz page so you have the added analytics.
Designate boards to represent your business so make sure you are always creating boards that are reflective of your business. for example: if you are a tee shirt line for kids – your focus is kids and parents you can pin anything from kid friendly recipes to stuff from your shop. if you are a jewelry brand — pin your favorite style bloggers, style tips, etc.
- Be active. follow, comment, engage just like you do anywhere else.
- Create a group board with others! Creating group boards is the way to go. It can have hundreds of contributors which generates thousands of followers which is a great way to get pins in front of a large audience in a shorter time period! However, be careful when choosing them and make sure they are in your niche. Don’t just join a group board to join it. Make sure it makes sense for your brand!
- Be inspiring. keep in mind, people are into making their pinterest boards just as pretty as their instagram feeds so think to yourself, is this pin-able? INSPIRE!
- Keep in your mind your telling your brand story through these images. They always must be professional! your images are your brand, hands down. make them the best! product lay images are always a must like I said, but good style images are very important too. you want people to come to your shop and say, oh I should totally pin this too! Pinterest helps you create a strong visual archive.
- Always PAY ATTENTION to what your naming your image. Don’t just make it “pretty necklace”. name your image with keywords and hyphens – “silver-and-gold-druzy-necklace-with-feather”. you want your website images to be found when users are searching for something specific or pins. this is great for SEO too.
- Promote boards with smaller followers to boards that have a large following. for example, re-pin from boards with 100 followers to boards that have a related theme and more followers.
- Title board with keyboards always. For example don’t just say “Tees I Love” instead think with SEO in mind and go with “Graphic Tees I Love for Moms”
- Just like all social media, timing is everything. pin at least 10 times before bed, late at night and first thing in the am is the best time on Pinterest as well as weekends! PIN constantly. Do it everyday, even if it’s 5 times a day, pin! There is even an app, Tailwind App — it helps see what your best days and times are according to your repins. Re-pin old pins too! I do this all the time, it works so well!!! This is so good for retailers like you because repinning old pins reminds people of products they might have forgotten about.
- Make sure you add a clear biz description to take advantage of SEO on Pinterest and make sure it’s relevant.
- Focus on your followers. when you followers comment or repin use this as feedback for your brand. it can help you find other like-minded users that could be customers so follow them as well as good brand ambassadors.
- No hashtags on Pinterest. They don’t mean a thing!
- Want to download this so you can print and hang it in your office? I know, I would want too! Grab the free pretty little download right here.